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CouncilsUse photos or illustrations which involve in your offer at first sight. Characteristic photos or illustrations do our offer clear at first sight. Characteristic photos and illustrations is the first that the reader sees. Characteristic photos or illustrations clear up a personal interest or curiosity of the reader. Photos or illustrations show familiar subjects in familiar circumstances. Photos and illustrations are executed contrastly and accurately reproduced in the newspaper.
Carry out headings which do your offer clear at first sight. Our heading accurately and quickly explains our offer. Our heading easily also is quickly read and uses emotional keywords which involve our certain reader. Our heading so long, how much interesting. Our headings use words and phrases which our basic buyer easily understands. Our heading strengthens and strengthens our visual element.
Choose the size of the advertisement which will help you to realise the goods completely. The size and the form of our advertisement help eyes of the reader to read our offer up to the end. The form of our advertisement corresponds to the form of a visual element. The size and the form of our advertisement conveniently contain all elements (decorating, heading, the basic text of the advertising message, a logo etc.). Our advertisement has the convenient size for our message. The size of our advertisement reflects an emotional shade, the goods/products and the size of our business.
Plan a composition so that the reader has quickly understood advantages of your offer. We know and have graphically represented the route of a sight of the reader necessary to us under our advertisement. Our visual element (a photo, an illustration or heading) is located in the top part of our advertisement. If a visual element is the photo or an illustration, our heading is located near it for perception strengthening. Our small decorating and the basic text of the advertising message are located in such a manner that they are connected with each other. Our logo is in the bottom of the advertisement.
Use font drawing so easy for reading that readers at all did not notice a font. We have established an easy font for reading. Our headings and subtitles are executed fat both a bold-face type header and lower case letters (not all header). If the heading is carried out not on one line, it is transferred in a place convenient for reading. The font allocates our image, and also an image and individuality of our offer. The basic text of the advertising message is executed normal or a bold type (not thin, very fat, stretched or very compressed). Our font is executed black on white or light grey (not a white font on black) a background.
Check efficiency of the advertisements before their publication. The advertisement composition is planned and pasted in the newspaper for viewing by the buyer. We have interrogated the buyers, and they could recollect our advertisement and our offer. We have asked buyers to name their reaction to advertisements of our competitors, and we used their thoughts for strengthening of the advertisement.
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