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ProblemsVisually the advertisement should carry out three problems:
1. To draw attention of the occupied reader to the advertisement at first sight.
2. To make benefits of the proposal bright and attractive visually.
3. To make all announcement easily read and clear.
Define, what of advertisement elements is better presents and "sells" your offer: the basic decorating, heading or registration and heading work together. To define the purpose of your announcement. It can be:
- Visiting of your site,
- The invitation of partners,
- Employment,
- Inquiry of the additional information by e-mail,
- Sale or purchase of production,
- The other.
Before you will write though one word of the advertisement, you should realise accurately the purpose and concentrate only on it. Of whose attention wish to take hold? What circle of users to which you wish to address? What benefit will be received by your user from use of a product offered by you or doing purchase directly on your site?
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