|
TestingCheck of efficiency of advertisements before their publication in the newspaper demands a lot of time. Show the advertisements to prospective buyers and observe their reaction. This experiment will allow you to learn that works, and that - is not present. Results which you receive at check of efficiency of the advertisements, will help you to improve them.
The advertisement which does not represent accurately your offer and does not support your image, will throw into confusion your buyers. You will spend not only precious time, but also money. Think: can be, is cheaper preliminary check up efficiency of your advertisement?
Calculate, what is the time it is required for alteration of the advertisement or even change of developers or advertising agency if the advertisement appears unsuccessful.
|
|